Americolor 4.5 Oz Chocolate Brown Soft Gel Paste

I use Americolor brand gel food coloring to tint royal icing for decorated cookies. I use them because they are highly pigmented and wont water down my icing. I love this chocolate brown color because the color is exactly what I need for teddy bears, gingerbread men, etc.

I like this Food color have used it before. But I gave it four stars for the price. I was able to purchase at half of the price at two other stores. I always purchase Amazon first because they are usually cheaper. No one is perfect.

The product lived up to the expectations. Americolor is the best! I will continue with this product line, and highly recommend.

I always used store bought food coloring like Grand ma use to use. No more, I can really see the difference in the colors with these paste. There way more vibrant and it only takes a little to color your frostings.

Good thick food coloring nice color

THis food color really makes what ever you need to brown, very brown. It works great, has zero flavor

Cookies

I love Americolor colors. Great price, great product. Product arrived promptly. Im happy with my purchase

I had to use a LOT of this to make a dark brown. Thus the icing was bitter.

Good investment. Uses very little to achieve great color