This label maker has so many great features its hard to list them all. Some that were important to me: 1): Its rechargeable. Thermal label printers typically take a lot of battery power. With rechargeable batteries you wont be going through batteries every couple months. You can also just plug it in if need be. 2): It uses readily available Brother P-Touch cartridges. 3): It can print flag and winding labels. These are great for cables. I use flag labels on the many cables I have in my desk drawer so I dont have to pick them up and put on my reading glasses to see what kind of end they have (Mico-USB, USB-C, Proprietary, etc.). I also have an electronics panel in my house where my tv cable and network cable hubs are located. Winding labels are a must have for the 35+ cables in there. There are also lots of printing options which I like. They screen is backlit however the keys are not. You cant adjust the screen brightness but you can adjust the contrast. There is room for improvement however. You cant adjust the spacing of the letters on the display. If you look at the first picture I posted, youll see the screen of the label maker and the label I printed right below it. The label was printed with out of the box defaults. Normal font, normal spacing. You can only see 6 letters on the screen. I would prefer there was less space between the letters on the screen. You cant adjust it as far as I know. The second thing I would have loved to see is a case! This is a great label printer and it deserves a case to match its quality. I dont like having to put everything back in the box when Im done. I could leave it out of the box of course but then it is prone to scratching or other damage, and Id still need a place to keep the charger, manual and extra cartridges. The manual (a big fold-out) isnt bad but it doesnt explain everything. For example, it has a setting for density but it doesnt explain what that is or what it does. The second picture I attached shows various labels. In the order they appear from top to bottom: 1): Default print. Normal font (large) and spacing. 2): Same as above except Bold Font was selected. 3): Bold font and narrow kerning (letter width spacing). There are 3 choices of kerning - Normal, narrow and wide. Normal is a little too wide for me and in narrow mode, sometimes the letters are touching. I wish it had more graduations like a 1 to 5 scale instead of just the 3 options. 4): Each time you print, a piece of label 7/8 is cut before the label is printed. Not sure why it has to do that. Its a little wasteful. You cant really see it in the picture, but the labels dont cut at a perfect 90 degrees. If you really look at it, you can see the top left of the label sticks out a little more than the bottom left. Likewise, the bottom right of the label sticks out a little more than the top right of the label. Not a big deal to me but if you tend to lean towards OCD it could bug you.

While this label maker may be overkill for some, its pretty great for anyone on the networking team or folks working in the IT Department. Ive been using this over our other Brother label makers for a month or so now and its performing just as well as the other label makers. I particularly like the margin settings so I can cut down on label tape waste. Ive only experienced a few jams since using it and in the few incidents it did jam part of the issue seemed to reside in the tape or the dispenser being blocked while printing.