Auromere Ayurvedic Herbal Toothpaste, Classic Licorice Flavor - Vegan, Natural, Non GMO, Fluoride Free, Gluten Free, with Neem & Peelu (4.16 oz), 4 Pack

I first bought this brand of toothpaste at my local Whole Foods, and it lasted such a long time. I really liked it a lot but WF didnt have it when I went to repurchase. So I ended up really stocking up by buying this pack of four, however, its a quality product that Im very happy with. The licorice flavor is nice... not strong at all.

This toothpaste is incredible. My husband and I have been experimenting with natural toothpastes for the past year and this one is by FAR the winner. Weve tried the mint flavored one as well, just as great. Its very concentrated, too, so a little goes a long way. It doesnt have that baking soda weird aftertaste and feel that many other natural toothpastes have, thank god. Absolutely worth a try if youre curious! I wont buy another brand unless they stop making this.

I like this, it has a good flavor, and definitely helps clean the teeth. I dont need to put as much on a brush to get some foam.

My teeth and gums already feel better after only using this toothpaste for two days. Only a small amount is needed per brush -- about the size of a pea. Flavor is mild and pleasant. I would definitely buy this product again. (Note: it does contain SLS, which some folks might object to.)

My favorite toothpaste and our kids, ages 6 and 11, love it too.

I received the plain Classic flavor. I assumed I had ordered the wrong one and did not check until months later. Its still fine, just not the exact flavor I wanted. I started using it right away so I didnt bother to return it. Anyway, the title of this listing is definitely misleading and should be changed. Classic Licorice flavor is confusing, its one or the other.

At first I thought the taste would put me off, but this toothpaste is great. I am used to the taste and its not unpleasant. It does feel and taste clean. My teeth do seem whiter after using it too. I will keep ordering as I run out since this seems so much safer than all the other toothpastes out there with weird ingredients. I have a toddler and when hes able to brush his teeth on his own, years from now, Ill feel comfortable with him using this.

This stuff works better than any other mainstream toothpaste brand. I love it. It tastes so good and it’s kept my teeth so clean and my mouth flora. Like my teeth stay clean longer. Licorice root is really good for dental health.

love the clean feeling and taste without chemicals

Ive been using this toothpaste for more than 20 years, and I certainly give this toothpaste some of the credit for the fact that I am 82 with all my teeth. Lots of good astringent oils in here. Much better than those soapy regular US toothpastes.