Auromere Ayurvedic Herbal Toothpaste, Classic Licorice Flavor - Vegan, Natural, Non GMO, Fluoride Free, Gluten Free, with Neem & Peelu (4.16 oz), 4 Pack

This tastes great and leaves my mouth clean and fresh. I will buy this again and like that it doesnt have fluoride in it. 4/6/14 follow up: I still really like this stuff but Im finding that every tube tastes slightly different. I just bought a 4-pack and tasted every tube - all slightly different. Some are more licorice-y, some mintier. I was going to return them and decided it was too much hassle.

True medicinal toothpaste with earthly ingredients, not made in a lab!

Surprisingly effective. Have been a loyal Toms user for a couple decades until trying this one. Mouth feels cleaner. Gums are healthier. My dentist is pleased with the results too :-)

No fluoride or any of those other chemical additives found in other toothpastes. Tastes good and works like a champ!

Wonderful stuff. It foams like crazy, so just use a little dab. It lasts a long time. Also, it does the job very well, I feel very clean afterwards, love the liquorice flavor and it isnt cloyingly sweet.

This is a great tooth cleaner. I like the sense of licorice. A note of caution, according to my dentist this toothpaste does not have fluoride. An additional toothpaste with fluoride is needed for cavity prevention.

Im trying to completely remove fluoride from my diet. It has been very difficult because I didnt realize how much stuff has fluoride in it. This has brought me one step closer. The taste in kind of bland. I hate licorice, so thats a good thing. My teeth, gums, and tongue feel a lot better when using this product over some of the major tooth paste brands I have used.

I love everything about this toothpaste the flavor, the clean feeling it leaves and overall how healthy my gums are after some months using it.

My teeth and gums already feel better after only using this toothpaste for two days. Only a small amount is needed per brush -- about the size of a pea. Flavor is mild and pleasant. I would definitely buy this product again. (Note: it does contain SLS, which some folks might object to.)

We ran across this at a guest house we stayed at recently, and really liked it; flavor was great - intensely licorice, which we both like - and leaves your mouth feeling nice, instead of like youve gargled with NutraSweet, like so many commercial pastes, and not objectionably chalky like a lot of natural pastes. We ordered several tubes, and I was disappointed that the licorice flavor did not seem nearly as intense. Still very pleasant to use, and well get more when these run out. BTW, the licorice flavor is like the herb itself, not the cloyingly sweet commercial gummy candy versions! If you like licorice tea, this is probably right up your alley.