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Amber Michelle
> 3 dayThis treatment is part of my short hair solution. My hair was super damaged 4 years ago, then I found this and some other products, used them faithfully and have healthy, long hair. My hair is fine, straight and naturally blonde. It was damaged by heat and coloring, and very short (longer than a pixie, shorter than a bob. Now, its to my lower back. I dont use it on the scalp, just midlength to ends about 4 times a week. It smells amazing too. Other deep conditioning treatments just dont work as well. Sometimes Ill add a bit of the Biolage deep conditioner too and that makes it extra silky. The price here is very competitive. Unless you buy this stuff with a cosmetologist license, this is the best price for the larger pump size that I have found.
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elleenor
> 3 dayGreat product... the only thing that works with my hair
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Jennifer
> 3 dayThis is the best stuff. Received product quickly
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Kate Nardi
> 3 dayAMAZING! I love this conditioner. Not only that- but if you buy it at Target or a Salon, for the same price youll get a tiny little tub that lasts maybe a month. This stuff makes the driest, brittle hair soft- and I would know. Im a natural dark brunnette that keeps my hair baby blonde. Needless to say, its dry. And this conditioner makes it super soft, and like fresh uncolored hair again. I cant live without this conditioner! Usually I have to use two conditioners, leave them on ten minutes- and the results arent as good as just this one, for a minute. If youre a color treated blonde, you MUST buy this!
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Mom of 2 kiddies
> 3 dayI got this to help with my blonde hair breakage . So far my hair is softer but it hasn’t completely fixed it . Best thing I’ve tried so far though . I also left it on for about 10 min.
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Em G
Greater than one weekI am absolutely in love with this product. First of all- the pump is just the height of comfort, which says a lot, since this is one of the few hair masks/treatments that come this way. Second- the scent is so nice, not too sweet, not too anything, and very delicate. Very relaxing, even. Third- The most important thing of all: the actual hair treatment- Absolutely amazing. My hair is as soft as it is when I come back from the hair salon, after using this. Highly recommended.
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N. Wolfe
> 3 dayI received a container of this for Christmas one year, and used it... I liked it just fine, but didnt want to pay the price for it once it was gone. For two or three weeks I went back to my old favorite and could not believe the difference! My hair was so much softer, less tangled and easier to deal with all the way around with the Its a 10 miracle hair mask! I constantly felt like my hair was still dirty, or static-y or harder to brush and just wouldnt lay right for those few weeks when I wasnt using it. I still dont like paying the price, which is why I buy it on Amazon! But, until its discontinued I will use nothing else anymore. I buy the 17.5 ounce pumps and they last me about 6 months because you dont need to use very much. I guess overall thats not so bad, when you look at it that way - my other conditioner wasnt exactly cheap and the bottles would only last me about 6 weeks because I had to use more! Anyway - I recommend the product fully, I love it - its great! :o)
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mph
Greater than one weekIts a 10 Hair Mask made my colored, dry, frizzy hair soft, shiny and healthy looking again. I also use the Its a 10 Leave In product with keratin and it allows me to defy the rain and humidity with just a few spritzes before blow drying. Ive tried a lot of disappointing hair products, but these two I recommend to friends and family. Nice to find something that really works when so few products actually do what they claim. It really is a 10.
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doubleM
> 3 dayIll keep this short - this treatment is truly a miracle. Im a former Joico Moisture Recovery Balm addict, and the Its a 10 treatment beats Joico hands down. This Miracle mask manages to provide heavy duty moisture, without weighing the hair down, and the effects last until my next wash day. It also strengthens my hair and keeps it super healthy! The only con is the price tag (if you buy it retail). Luckily Amazon provides it for a more affordable price.
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Noelix
> 3 dayI believe I got a fake item. My hair got noticeably worse after using this product. I used the whole product and by the end my hair was very dry, brittle, and frizzy. I was also using the it’s a 10 Leave in but have stopped due to how horrible my hair looked. After finishing the big bottle of conditioner, I preceded to use a hair mask from a drugstore and my hair changed dramatically. The ends look a lot healthier and my hair is more manageable. It is important to point out that I do not blow dry or flat iron my hair often. In the 2-3 months I used the it’s a 10 products I blow dried and flat iron my hair only once. I usually put a curling cream (same ice used for over one year) and air dry my hair. Also, I use the same sulfate free shampoo I’ve been using for a year. The only change in my hair products was the it’s a 10. I paid $30 for the big conditioner bottle. Not worth it. Gave it 2 star just in case I am the only person the real product doesn’t work for. Another thing to note is that the barcode was covered by a white sticker.