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Sheree
> 3 dayGreatest conditioner I’ve found. Detangles, leaves hair soft with no residue feeling. Nice neutral scent.
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Michelle
Greater than one weekThis is the best conditioner ever! I have been using it for about 10 years and it is the only thing that works on my curly hair and actually tames frizz as it claims. If you have curly and/or frizzy hair, I honestly could not recommend this product more. The cost of this product is worth it; you only need to use a small amount each time, so it lasts much longer than you would expect. This is the first time I purchased the larger size and I do not love the pump in the bigger bottle, but the larger size is MUCH more cost efficient so I plan on purchasing it again when I need more. If they sold the larger size for the same price but in the jar, I would give it 6 out of 5 stars!
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Joli
> 3 dayLove it!
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Karla Scott
> 3 daymakes my hair so soft an tangle free love it!
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Caitlyn
> 3 dayHands down, the best deep conditioner I have ever used. I leave it in for 5-10 minutes while I shower/shave my legs/etc and my hair is so silky smooth after I rinse. I recommend deep conditioning weekly! So happy with the improvements I have seen with my hair since using this product. After a couple months of use, I can now let my hair air-dry without it looking like a frizzy nightmare! An added bonus is that this company is cruelty free and doesnt test on animals :D
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Marissa Gerken
> 3 dayI love most of its a 10 products, but the scalp and hair mask is awesome!
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H. Styles
> 3 dayThis conditioner is the best! With other condititoners I use, I never rinse my hair fully so theres a little product left and it will keep my hair feeling soft. With this one, I can rinse it all out and it feels like butter. I dont know if its this or the Its a 10 Miracle Leave-In Plus Keratin, but my hair is softer and healthier looking than ever. I have curly hair, and when I straighten it, it usually looks dry & fried, but this time around it was very soft and shiny.
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Jennifer
> 3 dayThis is the best stuff. Received product quickly
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Noelix
09-06-2025I believe I got a fake item. My hair got noticeably worse after using this product. I used the whole product and by the end my hair was very dry, brittle, and frizzy. I was also using the it’s a 10 Leave in but have stopped due to how horrible my hair looked. After finishing the big bottle of conditioner, I preceded to use a hair mask from a drugstore and my hair changed dramatically. The ends look a lot healthier and my hair is more manageable. It is important to point out that I do not blow dry or flat iron my hair often. In the 2-3 months I used the it’s a 10 products I blow dried and flat iron my hair only once. I usually put a curling cream (same ice used for over one year) and air dry my hair. Also, I use the same sulfate free shampoo I’ve been using for a year. The only change in my hair products was the it’s a 10. I paid $30 for the big conditioner bottle. Not worth it. Gave it 2 star just in case I am the only person the real product doesn’t work for. Another thing to note is that the barcode was covered by a white sticker.
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Hodges
> 3 dayLove this product! My hair was so dry and damaged. This product has made it come back to life. Smells great and feels wonderful. It’s a must buy.