Schwarzkopf Blondme Premium Developer 6% / 20 Volume Hair Color Developer, 33.8 Ounce, 1 L

No bad smell great consistency. Will continue to use this brand

Highest lifting hair bleach I’ve tried yet. I had dyed my hair black about 5 months before using this, but was still able to lift it a significant amount. My roots that had grown out since came out a cute pale yellow- what im aiming for to eventually go platinum silver. I have only used crappy box bleach before, so this was my first time self bleaching with legitimate products, but it was fairly easy to do- just takes a bit of time. As long as you get all the related products (bleach powder, toner, shampoo, and post-bleach treatment) and follow the official tutorial (available on youtube and features an asian model), its basically fool- proof.

I love the Schwarzkopf Blonde Me developers. I use the two lowest. I would never use more than a 20, even if it means doing a repeat before doing the color toning process. This has the bonding agents already built into the product. You use it with the bleaching and toning process so you double the protection built in for both processes. You need to add the Mask to the Color Toning Process Only! If you are unsure about what % of developer to use, ask a professional who does white blonds. Ive been told normal hair should not go over 30% and that 40% should only be used by a professional. Schwarzkopf does NOT make a 50%, I assume for a good reason. Ive only used 20% with my color hair dye for close to 30 years. I did just fine with getting to white with 20% mixed with bleach, but did do it twice. My hair was not fried, still soft.

I loved this product easy directions via youtube. Mixed with the bleach and it lifted my virgin AA hair to a beautiful blonde color the first time around!!! YES!!

Nice product, worked well and the smell was not as bad as other products I’ve used in the past.

Went from purple to pink mixing blondme bleach powder, this developer and shampoo, rinsed out, then did normal bleaching with this developer and blondme bleach powder and I’m sitting at a pretty white!

OMG... my hair was pitch black and now it’s blonde.. wtf is this magic??? My scalp wasn’t burning it just felt like I put toothpaste on it. It’s amazing. Thank you. First time succeeding in bleaching my hair alone after multiple failed attempts. Good job making it!!!

I bleach my naturally dark blonde hair with this and it’s incredible! It’s the best developer I have ever used, hands-down! It’s gentle but quick and less damaging than anything else I have ever tried. Make sure to use it in conjunction with Schwarzkopf Blonde Me Lightening Powder. I will never bleach my hair with anything else!

I been doing my hair blonde like forever and have used developers and products from sally and other I have ordered online and nothing similar to this. Im so in love with it I have never used a product so good like this one. It leaves you hair very soft and smells very good worth it. The bottle is very big and if you used the correct amount in your bleach it lasts up to 8 months

Great big bottle for the price. Love the consistency. They packaged it real well so it wouldnt spill or get damaged. Didnt damage my hair when I bleached... only issue is I dont think the blondme line helps with getting brassiness out. Im always super yellow afterwards.