Liquid Foundation by Almay, Truly Lasting Color, Long Wearing Natural Finish, Vitamin E and Lemon Extract, Hypoallergenic, Cruelty Free, Dermatologist Tested, 220 Neutral, 1 oz

I cant believe so many people prefer this foundation! But every thing is personal preference I suppose. This was not the makeup for me. It came out like any other foundation consistency wise but did not spread well at all. Impossible to blend with out a beauty blender. If youre anything like me or any other woman I know I start with a foundation and then touch up the spots that show through with another product. I am going to echo some of the other reviews here and reinforce YOU CANNOT BUILD WITH THIS MAKEUP. At all. Forget even touching up with it again later. It just piles up and gets thick in certain areas. That being said it will last for the day! In fact I had a hard time even washing it off my hands after applying. Personally this scares me, Im already concerned that I miss washing some makeup off. So. if youre looking for something that will not budge and you plan on getting it perfect in one shot- go for it. If you like combining things until youve got the right look like me- stay awayyyy.

This is a wonderful feeling foundation. It spreads well, blends well, and covers slight freckles and blemishes but I chose what I believed to be the lightest color, buff, and its still too dark... : ( Can anyone tell me if ivory is any lighter? Okay, Update: I bought Ivory and I must take this up a notch from 4 stars to 5. The feel on my skin is fantastic, considering (I am naturally super oily and in all fairness I have NOT found a makeup that can deal), it sinks into my skin nicely, it covers well for me. What makes it cover well for me? I have light (sometimes ghostly where people beg me to get some sunlight) skin. Aforementioned, I have oily skin and very few wrinkles. I dont have pockmarks although I do get acne. My acne varies between whiteheads to downright cystic acne. Theres not much you can do to cover cystic acne; theyre not selling miracle in a bottle. It does cover whiteheads to the point where they are at least your skin tone. I am an avid user of retin-A so scarring and the dark coloration goes away quickly. I do not believe that if you have significant darkening from acne that this will be the product for you. For THIS issue I would strongly suggest Bare Minerals; I believe that they are calling themselves Bare Essentials now. Its that mineral makeup. Get the summer bisque concealer (if you are fair toned) and you WILL be covered. The main reason that I dont use this mineral makeup is that I dont require that kind of coverage and it appears to exacerbate my oily skin. The makeup itself is almost impossible to wash off (at least that was the old formula I dont know what it is like now) so its a great go to makeup if you plan to sweat. Also a little moisture blends it in better. In fact, it is suggested that you spritz your face with water and blend in for a more natural look. NOW BACK TO THIS MAKEUP.... : ) This is a fantastic makeup if you have acne but acne that doesnt leave much scarring or dark spots. I would consider this a medium coverage makeup. Lastly, I would not recommend for dry skin especially if you are concerned about makeup that makes fine lines more noticable.

I have very sensitive skin and I’ve actually forgotten to wash my face a few times after wearing it all day and not once have I had any breakouts! Just amazing !

not only is it affordable and readily available, but works great. blends easily and stays on

I depend on this product! I am relatively fair and a senior with sensitive skin. I use the Ivory around my eyes as a base for eye makeup and to conceal under eye circles. I use a slightly darker shade for overall coverage and add a bit of Ivory depending on the time of year and my sun exposure. This product stays on without looking cakey and is a good defense against sun exposure. I wear it over toner and 15 SPF Moisturizer.

The is the best stuff. I wont buy anything else.

I go back and forth from this base from Almay and also the Smart Shade Anti-Aging Medium Meets Deep. Although I do prefer the Smart Shade over this base because it is lighter and good for summer, I do also love this Truly Lasting Color Liquid Makeup for late night events where I need a more full coverage and I also think I will probably use it more in the cooler months because it is thicker than the Smart Shade.

This foundation is medium coverage lasts nicely throughout the day. I didn’t know this company Almay is owned by Revlon.