Liquid Foundation by Almay, Truly Lasting Color, Long Wearing Natural Finish, Vitamin E and Lemon Extract, Hypoallergenic, Cruelty Free, Dermatologist Tested, 220 Neutral, 1 oz

I’m a big make up junky and I’m one of those people who just have to wear foundation when leaving the house because acne scars from high school. I’ve tried many drug store foundations and I always end up coming back to this Almay truly lasting. I like the formula being smooth and thick but still creamy. Also with powder it doesn’t dry matte and give you that cake. I still have a high end foundation I use for parties and special occasions but this one is my everyday one. I still get compliments on my skin and asked what foundation I use until this day and I’m 35yrs old. Almay please don’t ever stop selling or change the formula, I love it!

When ordering this item it was listed $18.98 for 3oz but when it was delivered it was only 1oz. Retail price is a lot cheaper $9.98/1oz. Returned it!

I have been wearing this foundation for years. Good coverage.

Perfect color, hides imperfections while appearing as though I have no makeup on.

Excellent consistency. Good color (Naked). Spreads easily. Pump dispenses product for easy application. Great look. Not quite premium beauty, but terrific drug store brand.

I wish there was a full-coverage foundation for normal/combo skin out there that didnt make my skin feel dry or greasy. This foundation looked way too yellow for me when I held the bottle up to my face for color comparison. However, it blended in surprisingly well and looked natural. It seemed to stay smooth (no creasing) despite my lines and wrinkles. Does not cover blemishes and discoloration; need to use full coverage concealer for that.

It is the perfect color for my skin tone. Easy to apply.

I have converted all of my cosmetics to pricey all natural/cruelty free products but unfortunately I still cant find a foundation that I like as much as this stuff. The ivory color that I buy matches my skin tone perfectly (fair with pink undertone). I love that it has SPF (another barrier for my fair skin in addition to my moisturizer), and it provides just enough coverage for me. I have tried many other foundations in an attempt to switch over, but all of them were too heavy, too greasy, and/or rubbed off really easily. I would say that this has light-medium coverage depending on how heavy your hand is but it stays put. I have dry/picky skin and this formula seems to work well for me. Until I can find a natural alternative, Ill continue to use this.

Love this makeup, it stays on all day and never have to touch up.

Love the flawless, matte look of this makeup. I used this with an elf brand blending brush. I have combination skin, sensitive, and dry patches around my nose and forehead. This foundation gave me great coverage for a few acne spots and did not look blotchy or thick like other foundation brands. Im normally fair skinned but Ive been using flawless fake bake for a summer glow. So I bought the Naked foundation color and its the perfect shade. I will be buying a lighter shade for my normal color. Ive tried multiple foundations- elf flawless finish, Loreal true match, Maybelline fit me, Burts bees BB cream, and others but this Almay foundation is the best for a natural look and I wore it for 8+ hours so far and no smudges or wear.