Liquid Foundation by Almay, Truly Lasting Color, Long Wearing Natural Finish, Vitamin E and Lemon Extract, Hypoallergenic, Cruelty Free, Dermatologist Tested, 220 Neutral, 1 oz

I have been using Almay products for 45 years because my skin is hyper sensitive. As the orifices changed, I changed my choices within the company. At 71 I still use their liquid foundation and powder to cover any blemishes in my skin. Everyone remarks that I look at least 10 years younger than my age.

Ive used this for years over sunscreen. It covers my melasma decently and blends well with my skin tone. It does not look heavy or exemplify my wrinkles.

This product lives up to its name. I cannot begin to tell you how many compliments I have gotten about my skin since switching this foundation a couple of months ago. It’s a medium coverage, and it’s definitely buildable. I set this with Laura mercier powder (I have tried every powder there is - it’s the only powder that works for me!). I’m very light skinned, so it matches me perfectly. I’d love to see more shades for darker skinned ladies. This is a great product that everyone should be able to use.

Everything seemed great about this product -- the color (Ivory), the texture, and the ease of application. I have mature skin, so I moisturize and use a primer first. And then I apply my foundation with a foundation brush. Unfortunately, as the day went on, this foundation lost its fluidity and started to look flaky on my face. It tended to set into wrinkles and pores instead of blurring them. I had to touch it up and re-blend halfway through my day. And by the end of the work day, my skin started feeling dry and itchy. So part of me does not believe this foundation is non-comedogenic as advertised. This is a good foundation if youre going out for a few hours, but its not a long-wearing foundation you can apply and then forget about.

I looked and looked. Finally I found this great foundation. I have used this for a few years now. It blends well and has great coverage. It wears all day. Even in the heat of summer. I have T zone combination skin. It does not clog pores or pool on my nose. The color is a perfect match to my skin tone. The pump applicator makes it easy to use. I highly recommend you give it a try. I won’t buy anything else!!

I depend on this product! I am relatively fair and a senior with sensitive skin. I use the Ivory around my eyes as a base for eye makeup and to conceal under eye circles. I use a slightly darker shade for overall coverage and add a bit of Ivory depending on the time of year and my sun exposure. This product stays on without looking cakey and is a good defense against sun exposure. I wear it over toner and 15 SPF Moisturizer.

Stays on not greasy or dry

The is the best stuff. I wont buy anything else.

I use to use Clinque foundation, but found it didnt cover like I wanted. With the price I was paying ($27), I wanted something with at least moderate coverage so it would help cover up my rosacea. I came across Almay in my local store and thought I would give it a try. I can say that this covers just like my Clinque did, but for half the price! It stays on all day which is a big bonus for me since I have really oily skin. I put the foundation on in the morning and set it with a translucent powder. It doesnt cover everything, but I use a primer first and then use this Almay Truly Lasting foundation. I can say I honestly like it better than Clinque(although I still use some of their products) and its half the price. I will definitely stay with Almay!

Love the flawless, matte look of this makeup. I used this with an elf brand blending brush. I have combination skin, sensitive, and dry patches around my nose and forehead. This foundation gave me great coverage for a few acne spots and did not look blotchy or thick like other foundation brands. Im normally fair skinned but Ive been using flawless fake bake for a summer glow. So I bought the Naked foundation color and its the perfect shade. I will be buying a lighter shade for my normal color. Ive tried multiple foundations- elf flawless finish, Loreal true match, Maybelline fit me, Burts bees BB cream, and others but this Almay foundation is the best for a natural look and I wore it for 8+ hours so far and no smudges or wear.