Liquid Foundation by Almay, Truly Lasting Color, Long Wearing Natural Finish, Vitamin E and Lemon Extract, Hypoallergenic, Cruelty Free, Dermatologist Tested, 220 Neutral, 1 oz

(1947 Reviews)

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$10.14

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(70000 available )

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  • Emily Davis Palermo

    > 3 day

    I love this foundation because it’s non- allergenic and long lasting.

  • Dreams Unwind

    > 3 day

    Everything seemed great about this product -- the color (Ivory), the texture, and the ease of application. I have mature skin, so I moisturize and use a primer first. And then I apply my foundation with a foundation brush. Unfortunately, as the day went on, this foundation lost its fluidity and started to look flaky on my face. It tended to set into wrinkles and pores instead of blurring them. I had to touch it up and re-blend halfway through my day. And by the end of the work day, my skin started feeling dry and itchy. So part of me does not believe this foundation is non-comedogenic as advertised. This is a good foundation if youre going out for a few hours, but its not a long-wearing foundation you can apply and then forget about.

  • Nicole NV

    Greater than one week

    So I started to change my formula when it came to foundation being that I wanted to go for a healthier foundation a lot of these foundations are not hyperallogenic, unless you pay for non-drugstore foundation the only foundation I know that are hyperallogenic, that are for sensitive skin are physicians, boots, Almay, some Revlon products and Neutrogena but Neutrogena has a tendency of irritating my skin for some reason. I have combination skin with an oily T-zone I’m acne prone with sensitive skin, I’m 28 and still get acne I was using the Almay clear complexion which worked really well with me but unfortunately, I had read up on using salicylic acid which it contains, that with time it tends to thin the skin it is not good for people of medium skintone Hispanic or black I’m cool toned with a tan I realize that it was starting to leave dark spots on my face every time I broke out and it would clear up it would turn into a dark spot and scar so I decided to try this formula which has vitamin C, vitamin E which is healthier for your skin I must say that I am very impressed it goes on smoothly and does not emphasize on my pores it does not settle in lines although I do use it under my eyes with a Real techniques beauty blender and the rest of my face with a flat top kabuki brush. take it in mind this foundation will not look good at all!!’ if you do not know your undertone and do not get the right color foundation I have went through a few of them by now and have learned. As for coverage I have lots of acne scars but I do not like to wear heavy makeup I use full coverage in the winter time only because it doesn’t feel like it’s melting on my face. So I would say this is a medium coverage I have not tried to make it buildable but being that it sets very fast I don’t know if I’d want to try that though. This foundation is really good for spring and summer time because it is so light weight and does not come off easly. I purchased the buff, natural and naked none of them matched me I went to Ulta to get my undertone went with Beige 240 The beigie has a nice pink undertone. The foundation is a Semi matte has to be set with a powder so that it could live up to the actual 8 to 9 hours I also use NYX Clear studio primer which works well with this foundation you can get a total of nine hours without it looking cakey or blotchy or oil breaking through, I use physicians powder to set it. If you are looking for a natural lightweight foundation this is for you it does not have flashback or white cast when taking pictures which is a plus!! I have used Revlon color stay, L’Oreal pro matte, Boots beautiful mattifying, NYX Total control foundation and out of all of these foundations I’ve used this is by far the best!! although Almay clear complexion one has a better coverage I will say that this is just as good!! Good for combination skin with oily T-zone, acne prone skin, sensitive skin. Once you use makeup remover, wash this off your face your face it feel very soft at least for me it does I think that it’s because of the vitamin E which helps a lot with my dark acne spots. I have not had any breakouts with this foundation but then again I never do with Almay!!!

  • Oscar Pulido

    > 3 day

    Excelente …lo recomiendo no irrita la piel,no tapa poros, súper recomendable ✅✅✅

  • EddieE

    > 3 day

    It is so very easy to get the right cover color for your face. This goes on white and then to your natural color. It is great for the person who is not a made up guru. It’s great love this makeup!

  • Tatum

    > 3 day

    I’m a big make up junky and I’m one of those people who just have to wear foundation when leaving the house because acne scars from high school. I’ve tried many drug store foundations and I always end up coming back to this Almay truly lasting. I like the formula being smooth and thick but still creamy. Also with powder it doesn’t dry matte and give you that cake. I still have a high end foundation I use for parties and special occasions but this one is my everyday one. I still get compliments on my skin and asked what foundation I use until this day and I’m 35yrs old. Almay please don’t ever stop selling or change the formula, I love it!

  • Jo Ann

    > 3 day

    The texture and the moisturizing features are perfect …… plus the color is my favorite.

  • CatsRGr8

    > 3 day

    I go back and forth from this base from Almay and also the Smart Shade Anti-Aging Medium Meets Deep. Although I do prefer the Smart Shade over this base because it is lighter and good for summer, I do also love this Truly Lasting Color Liquid Makeup for late night events where I need a more full coverage and I also think I will probably use it more in the cooler months because it is thicker than the Smart Shade.

  • Donna

    10-06-2025

    I have been using Almay products for 45 years because my skin is hyper sensitive. As the orifices changed, I changed my choices within the company. At 71 I still use their liquid foundation and powder to cover any blemishes in my skin. Everyone remarks that I look at least 10 years younger than my age.

  • Victoria E Aurand

    > 3 day

    Selected this item with a full coverage foundation search. Well it is not a full coverage foundation. It is of a thin watery consistency with only minor coverage. Color is always a crap shoot when ordering online, this was a way lighter shade than I anticipated. Luce and learn, I may use it to the end, or I may give up and move on to the next experiment.

Finally! A long-wear foundation that feels like nothing and takes on everything: marathon workdays, sultry weather—for up to 16 hours. You get light-to-medium coverage, in a formula that our experts infused with vitamin E and lemon extract; we personally love how it skims on and blends seamlessly, producing the naturally luminous, flawless finish we"ve always wanted. The formula also helps to make dull skin look brighter (and like it"s had its morning coffee or kombucha)—so even a night of restless sleep won"t show through the glow. As always, dermatologist tested, hypoallergenic, fragrance free, clean, and cruelty free. Pair with your favorite Almay powder and blush for a complete look. Available in 7 shades

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