Liquid Foundation by Almay, Truly Lasting Color, Long Wearing Natural Finish, Vitamin E and Lemon Extract, Hypoallergenic, Cruelty Free, Dermatologist Tested, 220 Neutral, 1 oz

Ive use this product for years and like it very much. Medium coverage. However, this package arrived and was already separating, like salad dressing. I dont know whether that is due to age or too much heat during storage or transport.

Well, I love Almay in the first place since the products are hypoallergenic. But I love this Foundation although it was not quite right for me, because it is thick, but it has a very pretty finish. I particularly loved the shade Ivory. The shade was right for me but it is a thick formula because of the silicones.. ButI was able to thin it out, that is sheer it out on the sides of my face. It does have both zinc and titanium in it and that made it a little bit hard to remove until I discovered that oil does the trick! Just a tiny bit of oil in the cleanser cuts right through the zinc oxide and Presto, you can then cleanse! The color is so pretty and I still use it to mix with other foundations when my skin is darker, and looking forward to wearing it again soon since my skin is light again now that its winter.

Excellent consistency. Good color (Naked). Spreads easily. Pump dispenses product for easy application. Great look. Not quite premium beauty, but terrific drug store brand.

I depend on this product! I am relatively fair and a senior with sensitive skin. I use the Ivory around my eyes as a base for eye makeup and to conceal under eye circles. I use a slightly darker shade for overall coverage and add a bit of Ivory depending on the time of year and my sun exposure. This product stays on without looking cakey and is a good defense against sun exposure. I wear it over toner and 15 SPF Moisturizer.

I like this foundation, but, ugh, its made by Revlon.

I always used premium foundations (Chanel, Lancôme) but this is better than those were for me. My skin was oily when I was younger but is pretty dry now. I bought this after reading a review for a different premium brand and the reviewer said she like this Almay better. I tried it and it works perfectly for me . Thank you whoever you are !

5 stars are not enough! I recently ordered a few different lasting foundations to try out and found the price for the Almay TLC in Ivory was too good to pass up. I figured I could blend it with a darker shade if it was too light for me. It turns out I have found the best concealer/cover-up that I have ever used. I have normal to oily skin and usually wear a light to medium beige foundation. Dark spots under and around my eyes are hard to cover up,(tip to younger women:wear sunglasses and use sunscreen around eyes - I wish I had.) by the afternoon the concealer has usually worn off & my mascara has taken its place! Now, however, after applying my primer (with SPF!) I dot and blend a little of the Ivory Almay TLC around my eyes before using my foundation. All Day Coverage...I have not experienced this before. No cakey, heavy appearance and doesnt irritate my eyes like other products do as they melt away. I even started touching up other dark and/or red spots on my face with this, powder and blush for a fast get-away on my rushed mornings. LOVE THIS PRODUCT.

I use to use Clinque foundation, but found it didnt cover like I wanted. With the price I was paying ($27), I wanted something with at least moderate coverage so it would help cover up my rosacea. I came across Almay in my local store and thought I would give it a try. I can say that this covers just like my Clinque did, but for half the price! It stays on all day which is a big bonus for me since I have really oily skin. I put the foundation on in the morning and set it with a translucent powder. It doesnt cover everything, but I use a primer first and then use this Almay Truly Lasting foundation. I can say I honestly like it better than Clinque(although I still use some of their products) and its half the price. I will definitely stay with Almay!

I love this makeup and have used it for years. It provides both moisture and excellent coverage for my skin. I cannot find it in stores anymore. I fear Almay has stopped making it.

Great for sensitive skin