Liquid Foundation by Almay, Truly Lasting Color, Long Wearing Natural Finish, Vitamin E and Lemon Extract, Hypoallergenic, Cruelty Free, Dermatologist Tested, 220 Neutral, 1 oz

(780 Reviews)

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$10.14

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(70000 available )

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98 Ratings
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  • Barbek15

    > 3 day

    Perfect color, hides imperfections while appearing as though I have no makeup on.

  • B Day

    > 3 day

    I like this product as well, or better, than rather expensive foundations. I apply with a makeup brush. Goes on smoothly, evenly, and looks very nice, even on older skin. Color matches well.

  • Suzanne S.

    > 3 day

    I have been an Almay fan for years, but somehow this product never made it into my make-up kit! My fair to medium complexion is still on the oily side even at 50+ yrs old! Reddish areas around my nose and chin prompted me to purchase the Ivory to use as a concealer. The Natural is a perfect color for me. This really is a lasting product. Typically my make-up begins to melt after 4 hours, but with TLC I find no need to touch up for 8 to 10...and then it is just a couple presses of blotting paper and a dusting of powder and Im good for a couple more hours.

  • Jenifer K.

    > 3 day

    This makeup isnt too cool or too warm. Neutral is the way to go to smooth out my complexion. (I have a light complexion.)

  • Linda B

    > 3 day

    Ive been wearing Almay foundation for many years and like the natural coverage and it doesnt irritate my skin.

  • Barbara Burnett

    > 3 day

    Love this makeup, it stays on all day and never have to touch up.

  • Carol Mac

    > 3 day

    I always used premium foundations (Chanel, Lancôme) but this is better than those were for me. My skin was oily when I was younger but is pretty dry now. I bought this after reading a review for a different premium brand and the reviewer said she like this Almay better. I tried it and it works perfectly for me . Thank you whoever you are !

  • Tatum

    11-06-2025

    I’m a big make up junky and I’m one of those people who just have to wear foundation when leaving the house because acne scars from high school. I’ve tried many drug store foundations and I always end up coming back to this Almay truly lasting. I like the formula being smooth and thick but still creamy. Also with powder it doesn’t dry matte and give you that cake. I still have a high end foundation I use for parties and special occasions but this one is my everyday one. I still get compliments on my skin and asked what foundation I use until this day and I’m 35yrs old. Almay please don’t ever stop selling or change the formula, I love it!

Finally! A long-wear foundation that feels like nothing and takes on everything: marathon workdays, sultry weather—for up to 16 hours. You get light-to-medium coverage, in a formula that our experts infused with vitamin E and lemon extract; we personally love how it skims on and blends seamlessly, producing the naturally luminous, flawless finish we"ve always wanted. The formula also helps to make dull skin look brighter (and like it"s had its morning coffee or kombucha)—so even a night of restless sleep won"t show through the glow. As always, dermatologist tested, hypoallergenic, fragrance free, clean, and cruelty free. Pair with your favorite Almay powder and blush for a complete look. Available in 7 shades

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