Liquid Foundation by Almay, Truly Lasting Color, Long Wearing Natural Finish, Vitamin E and Lemon Extract, Hypoallergenic, Cruelty Free, Dermatologist Tested, 220 Neutral, 1 oz

I love this foundation because it’s non- allergenic and long lasting.

This was a gift

I cant believe so many people prefer this foundation! But every thing is personal preference I suppose. This was not the makeup for me. It came out like any other foundation consistency wise but did not spread well at all. Impossible to blend with out a beauty blender. If youre anything like me or any other woman I know I start with a foundation and then touch up the spots that show through with another product. I am going to echo some of the other reviews here and reinforce YOU CANNOT BUILD WITH THIS MAKEUP. At all. Forget even touching up with it again later. It just piles up and gets thick in certain areas. That being said it will last for the day! In fact I had a hard time even washing it off my hands after applying. Personally this scares me, Im already concerned that I miss washing some makeup off. So. if youre looking for something that will not budge and you plan on getting it perfect in one shot- go for it. If you like combining things until youve got the right look like me- stay awayyyy.

I like this product as well, or better, than rather expensive foundations. I apply with a makeup brush. Goes on smoothly, evenly, and looks very nice, even on older skin. Color matches well.

Im in my 50s and have always had skin problems. My doctor recommended I use Almay for sensitive skin. I have used Almay going on 3 years. It feels clean and I like the way it looks on me. I also like that I am able to use the pump to guide the amount I want to use without wasting it. I started purchasing it on Amazon because Target and Walmart stopped carrying my color.

I have used this product for years and I am completely satisfied with it. It is non greasy and it does last the sixteen hours as advertised.

My favorite

5 stars are not enough! I recently ordered a few different lasting foundations to try out and found the price for the Almay TLC in Ivory was too good to pass up. I figured I could blend it with a darker shade if it was too light for me. It turns out I have found the best concealer/cover-up that I have ever used. I have normal to oily skin and usually wear a light to medium beige foundation. Dark spots under and around my eyes are hard to cover up,(tip to younger women:wear sunglasses and use sunscreen around eyes - I wish I had.) by the afternoon the concealer has usually worn off & my mascara has taken its place! Now, however, after applying my primer (with SPF!) I dot and blend a little of the Ivory Almay TLC around my eyes before using my foundation. All Day Coverage...I have not experienced this before. No cakey, heavy appearance and doesnt irritate my eyes like other products do as they melt away. I even started touching up other dark and/or red spots on my face with this, powder and blush for a fast get-away on my rushed mornings. LOVE THIS PRODUCT.

It is the perfect color for my skin tone. Easy to apply.

This is a great product for me. It has great coverage for even scars, can be applied as sheerly as desired, truly stays on all day, feels like skin instead of oily foundation and from this vendor at this price, I wish that there had been 10 or 12 bottles to buy..about how much I go through in a year. It also dries quickly, so smooth on quickly so there is little overlapping and chance for dark spots which can be a little difficult to correct in a hurry. Because it does dry quickly, dressing and other makeup application is sooner, a plus I feel. Soap and water are not the best options for removal. I use some of the Loreal cleansers, sometimes a homemake sugar scrub; experiment and find your favorite. Try what you have first. Warm 280 is a great color for those of us who are somewhat fair and have some pink in our skin; I hope there is more available soon. Thanks to Amazon and vendor!!!