Liquid Foundation by Almay, Truly Lasting Color, Long Wearing Natural Finish, Vitamin E and Lemon Extract, Hypoallergenic, Cruelty Free, Dermatologist Tested, 220 Neutral, 1 oz

Love coverage at 59 and you can’t beat the price.

I have used this make-up for years, and really like it. I think it looks very natural if you get your color right. It has never given me any problems with breakouts, and I do have acne-prone skin. It lasts all day until removed, but you need make-up remover, as soap wont work very well to get it all off. Ponds or Neutrogena cleansing towelettes work great. One thing that Im disappointed about is that Almay reformulated their product so it no longer contains sunscreen. It was one of the only foundations that had a Titanium Dioxide, non-chemical sunscreen. Even though the product description here claims that it still does, it does not! I first noticed this at the Target where I usually get it. When I saw it here on Amazon, I thought maybe this was the older formula that still had the SPF 15. I took a chance, but when it was delivered it was the same as at Target. No SPF! It doesnt seem to affect the look or feel, but I will be looking out for a new foundation with SPF.

I really hope they dont discontinue this. Its lasts all day and looks flawless. Only foundation that doesnt cling to dryness and balances oiliness. The color buff is also a rare gem since it leans yellow/ green for light olive skin tones.

My daily make up, applies with ease using a small amount. My local pharmacy stopped carrying Almay so I am pleased I can get it on line and delivered, plus automatic refills. .

I cant believe so many people prefer this foundation! But every thing is personal preference I suppose. This was not the makeup for me. It came out like any other foundation consistency wise but did not spread well at all. Impossible to blend with out a beauty blender. If youre anything like me or any other woman I know I start with a foundation and then touch up the spots that show through with another product. I am going to echo some of the other reviews here and reinforce YOU CANNOT BUILD WITH THIS MAKEUP. At all. Forget even touching up with it again later. It just piles up and gets thick in certain areas. That being said it will last for the day! In fact I had a hard time even washing it off my hands after applying. Personally this scares me, Im already concerned that I miss washing some makeup off. So. if youre looking for something that will not budge and you plan on getting it perfect in one shot- go for it. If you like combining things until youve got the right look like me- stay awayyyy.

I have no idea why my local CVS stopped carrying this. Ive heard Revlon bought out Almay (?), so maybe that has something to do with it, not sure. Ive used it for years, its the ONLY make up that doesnt make my skin break out or get hot from a reaction or look oily or look flakey. I love the neutral color - my skin is fair (not pale) with pinkish undertones, so light or cool colors tend to look like clown makeup on me and medium or warm colors look like I have paint on my face. The neutral is just right. The makeup is fairly sheer, so it looks more natural, but you can layer in spots if you have broken capillaries or breakouts. (I would say its not the best if you need a heavier cover up, but it works for light cover up.) In addition to having sensitive skin, I have combination skin, so it gets oily patches AND flaky patches occasionally, but this makeup doesnt emphasize or exacerbate either problem. (Looks best if you apply it when youve freshly washed and moisturized.) In spite of all of my skin issues (now add aging to the mix), I get a LOT of compliments on my complexion, so from that Im guessing the makeup is sheer enough to look natural but pigmented enough to smooth any imperfections. The only thing Im bummed about is that it used to have an SPF rating, and it doesnt anymore. I think I read that the SPF factor (15) was no longer considered high enough to qualify for a rating label, but Im not sure how accurate that is. The whole reason I started wearing it was because I wanted something that was like a tinted sunscreen but for sensitive skin. I hope they keep this product going, I dont know what else I would be able to use...!

I have been using this makeup for years (Im 71) and it blends in so nicely and you can hardly tell you have makeup on! I have sensitive skin and this has never bothered my skin.

This foundation was delivered quickly and was well-packaged. I was a bit disappointed in this foundation because although the coverage is good and the finish was natural, I felt it left a flat dull look to my skin. I think I found a remedy by adding a drop of jojoba or rosehip oil to the foundation upon application. Wayne Goss on YouTube recommends that to give a brighter finish to foundation. It works! Along with a good highlighter, I think it improves the look of this foundation sinificantly.

This makeup isnt too cool or too warm. Neutral is the way to go to smooth out my complexion. (I have a light complexion.)

It’s does not last all day for me. But neither does Lancôme or Clinique. I use mineral makeup over it. I work 13 hour days. It is all gone by the time i get home. It is matte finish. It is not too heavyweight. It has a great consistency. I am a repeat buyer and have not found anything better overall.