Liquid Foundation by Almay, Truly Lasting Color, Long Wearing Natural Finish, Vitamin E and Lemon Extract, Hypoallergenic, Cruelty Free, Dermatologist Tested, 220 Neutral, 1 oz

This is my second bottle of this foundation and it performs like a high end foundation. The shade matches me beautifully and doesnt look cakey or settle into my lines and wrinkles. It has a beautiful finish and lasts for a full day of wear. I love the glass bottle with a pump. Product was delivered quickly and was well-packaged and delivered without breakage.

Like it for sensitive skin.

I have used this base for as long as I can remember and the quality has remained consistent for all of those years. The coverage is perfect and never feels heavy. It feels good on my sensitive skin and has never broken me out. I also love how well the rest of my makeup goes on after this base has been applied. Almay has always had good, consistent, makeup products at a reasonable price. I just wish they still made more products.

I have tried so many different foundations and always end up coming back to this one! I have sensitive acne prone skin and this never makes me break out plus always stays on throughout the day. Looks the same at night as it did when I put it on. I’ve even gone swimming with it on before and it was fine. Great stuff!

This is the best drug store foundation for extremely fair-skinned women, in my opinion. It matches my skin tone perfectly (which is difficult to do-- I tried 32 foundations in preparation for my wedding!). It gives me a dewy look at first but becomes more matte over time. I apply it with a Beauty Blender, but it goes on fine with your fingers too. I use a lot more when applying by hand. The coverage isnt 100% and doesnt last ALL day, but if you want that type of coverage for this skin tone you should expect to pay a lot more. (If youre going that route, I recommend BECCA products- their lightest color is the lightest Ive seen on the market and although application is trickier, it really does provide full coverage for 12+ hours) This is perfect for everyday wear because it feels light, doesnt get cakey, slimey, or greasy, and lasts a solid 8+ hours for me. Pairs well over or under concealers, too.

Everything seemed great about this product -- the color (Ivory), the texture, and the ease of application. I have mature skin, so I moisturize and use a primer first. And then I apply my foundation with a foundation brush. Unfortunately, as the day went on, this foundation lost its fluidity and started to look flaky on my face. It tended to set into wrinkles and pores instead of blurring them. I had to touch it up and re-blend halfway through my day. And by the end of the work day, my skin started feeling dry and itchy. So part of me does not believe this foundation is non-comedogenic as advertised. This is a good foundation if youre going out for a few hours, but its not a long-wearing foundation you can apply and then forget about.

not only is it affordable and readily available, but works great. blends easily and stays on

I go back and forth from this base from Almay and also the Smart Shade Anti-Aging Medium Meets Deep. Although I do prefer the Smart Shade over this base because it is lighter and good for summer, I do also love this Truly Lasting Color Liquid Makeup for late night events where I need a more full coverage and I also think I will probably use it more in the cooler months because it is thicker than the Smart Shade.

This makeup isnt too cool or too warm. Neutral is the way to go to smooth out my complexion. (I have a light complexion.)

I have been wearing this foundation for years. Good coverage.