Liquid Foundation by Almay, Truly Lasting Color, Long Wearing Natural Finish, Vitamin E and Lemon Extract, Hypoallergenic, Cruelty Free, Dermatologist Tested, 220 Neutral, 1 oz

This is the best drug store foundation for extremely fair-skinned women, in my opinion. It matches my skin tone perfectly (which is difficult to do-- I tried 32 foundations in preparation for my wedding!). It gives me a dewy look at first but becomes more matte over time. I apply it with a Beauty Blender, but it goes on fine with your fingers too. I use a lot more when applying by hand. The coverage isnt 100% and doesnt last ALL day, but if you want that type of coverage for this skin tone you should expect to pay a lot more. (If youre going that route, I recommend BECCA products- their lightest color is the lightest Ive seen on the market and although application is trickier, it really does provide full coverage for 12+ hours) This is perfect for everyday wear because it feels light, doesnt get cakey, slimey, or greasy, and lasts a solid 8+ hours for me. Pairs well over or under concealers, too.

Ive used this for years over sunscreen. It covers my melasma decently and blends well with my skin tone. It does not look heavy or exemplify my wrinkles.

I couldnt find this product recently in my local store and was so glad to find it on Amazon and at a much better price. My local store has it now, but at twice the price. My face never breaks out with this and has good coverage.

I like this foundation, but, ugh, its made by Revlon.

not only is it affordable and readily available, but works great. blends easily and stays on

Great for sensitive skin

Ive use this product for years and like it very much. Medium coverage. However, this package arrived and was already separating, like salad dressing. I dont know whether that is due to age or too much heat during storage or transport.

I have used this make-up for years, and really like it. I think it looks very natural if you get your color right. It has never given me any problems with breakouts, and I do have acne-prone skin. It lasts all day until removed, but you need make-up remover, as soap wont work very well to get it all off. Ponds or Neutrogena cleansing towelettes work great. One thing that Im disappointed about is that Almay reformulated their product so it no longer contains sunscreen. It was one of the only foundations that had a Titanium Dioxide, non-chemical sunscreen. Even though the product description here claims that it still does, it does not! I first noticed this at the Target where I usually get it. When I saw it here on Amazon, I thought maybe this was the older formula that still had the SPF 15. I took a chance, but when it was delivered it was the same as at Target. No SPF! It doesnt seem to affect the look or feel, but I will be looking out for a new foundation with SPF.

It’s does not last all day for me. But neither does Lancôme or Clinique. I use mineral makeup over it. I work 13 hour days. It is all gone by the time i get home. It is matte finish. It is not too heavyweight. It has a great consistency. I am a repeat buyer and have not found anything better overall.

Im picky. Or maybe my skin is picky. Its very fair, very sensitive and prone to redness. For this reason I hadnt been able to find a foundation that works for my skin until I tried this. A lot of foundations seem to cling to dry patches I didnt even know I had on my face, and I end up looking worse than I did without makeup. This foundation really is amazing. Doesnt irritate my skin, doesnt cause any breakouts and looks really natural. The Ivory may be a tad too dark for my really white skin in the winter (mixed with a little moisturizer fixes this issue for me) but probably will just right for the summer. I would say this is maybe light to medium coverage. It looks like my skin but better, which is probably what we all want when wearing foundation. And the price is so reasonable, considering Ive paid much more on a ton of other foundations. If your skin is like mine and youre on the fence, try it. Its worth the price for what it does.