Liquid Foundation by Almay, Truly Lasting Color, Long Wearing Natural Finish, Vitamin E and Lemon Extract, Hypoallergenic, Cruelty Free, Dermatologist Tested, 220 Neutral, 1 oz

This is a wonderful feeling foundation. It spreads well, blends well, and covers slight freckles and blemishes but I chose what I believed to be the lightest color, buff, and its still too dark... : ( Can anyone tell me if ivory is any lighter? Okay, Update: I bought Ivory and I must take this up a notch from 4 stars to 5. The feel on my skin is fantastic, considering (I am naturally super oily and in all fairness I have NOT found a makeup that can deal), it sinks into my skin nicely, it covers well for me. What makes it cover well for me? I have light (sometimes ghostly where people beg me to get some sunlight) skin. Aforementioned, I have oily skin and very few wrinkles. I dont have pockmarks although I do get acne. My acne varies between whiteheads to downright cystic acne. Theres not much you can do to cover cystic acne; theyre not selling miracle in a bottle. It does cover whiteheads to the point where they are at least your skin tone. I am an avid user of retin-A so scarring and the dark coloration goes away quickly. I do not believe that if you have significant darkening from acne that this will be the product for you. For THIS issue I would strongly suggest Bare Minerals; I believe that they are calling themselves Bare Essentials now. Its that mineral makeup. Get the summer bisque concealer (if you are fair toned) and you WILL be covered. The main reason that I dont use this mineral makeup is that I dont require that kind of coverage and it appears to exacerbate my oily skin. The makeup itself is almost impossible to wash off (at least that was the old formula I dont know what it is like now) so its a great go to makeup if you plan to sweat. Also a little moisture blends it in better. In fact, it is suggested that you spritz your face with water and blend in for a more natural look. NOW BACK TO THIS MAKEUP.... : ) This is a fantastic makeup if you have acne but acne that doesnt leave much scarring or dark spots. I would consider this a medium coverage makeup. Lastly, I would not recommend for dry skin especially if you are concerned about makeup that makes fine lines more noticable.

I have tried so many different foundations and always end up coming back to this one! I have sensitive acne prone skin and this never makes me break out plus always stays on throughout the day. Looks the same at night as it did when I put it on. I’ve even gone swimming with it on before and it was fine. Great stuff!

I had sensitive skin back in the sixties, it was one of the only products available. Been using ever since; purchased it locally at Walgreens or Walmart but they no longer carry it. Thank God for Amazon!

I have used this product for years and I am completely satisfied with it. It is non greasy and it does last the sixteen hours as advertised.

The is the best stuff. I wont buy anything else.

Im picky. Or maybe my skin is picky. Its very fair, very sensitive and prone to redness. For this reason I hadnt been able to find a foundation that works for my skin until I tried this. A lot of foundations seem to cling to dry patches I didnt even know I had on my face, and I end up looking worse than I did without makeup. This foundation really is amazing. Doesnt irritate my skin, doesnt cause any breakouts and looks really natural. The Ivory may be a tad too dark for my really white skin in the winter (mixed with a little moisturizer fixes this issue for me) but probably will just right for the summer. I would say this is maybe light to medium coverage. It looks like my skin but better, which is probably what we all want when wearing foundation. And the price is so reasonable, considering Ive paid much more on a ton of other foundations. If your skin is like mine and youre on the fence, try it. Its worth the price for what it does.

Love the flawless, matte look of this makeup. I used this with an elf brand blending brush. I have combination skin, sensitive, and dry patches around my nose and forehead. This foundation gave me great coverage for a few acne spots and did not look blotchy or thick like other foundation brands. Im normally fair skinned but Ive been using flawless fake bake for a summer glow. So I bought the Naked foundation color and its the perfect shade. I will be buying a lighter shade for my normal color. Ive tried multiple foundations- elf flawless finish, Loreal true match, Maybelline fit me, Burts bees BB cream, and others but this Almay foundation is the best for a natural look and I wore it for 8+ hours so far and no smudges or wear.

I have converted all of my cosmetics to pricey all natural/cruelty free products but unfortunately I still cant find a foundation that I like as much as this stuff. The ivory color that I buy matches my skin tone perfectly (fair with pink undertone). I love that it has SPF (another barrier for my fair skin in addition to my moisturizer), and it provides just enough coverage for me. I have tried many other foundations in an attempt to switch over, but all of them were too heavy, too greasy, and/or rubbed off really easily. I would say that this has light-medium coverage depending on how heavy your hand is but it stays put. I have dry/picky skin and this formula seems to work well for me. Until I can find a natural alternative, Ill continue to use this.

not only is it affordable and readily available, but works great. blends easily and stays on

I depend on this product! I am relatively fair and a senior with sensitive skin. I use the Ivory around my eyes as a base for eye makeup and to conceal under eye circles. I use a slightly darker shade for overall coverage and add a bit of Ivory depending on the time of year and my sun exposure. This product stays on without looking cakey and is a good defense against sun exposure. I wear it over toner and 15 SPF Moisturizer.