Liquid Foundation by Almay, Truly Lasting Color, Long Wearing Natural Finish, Vitamin E and Lemon Extract, Hypoallergenic, Cruelty Free, Dermatologist Tested, 220 Neutral, 1 oz

I have been using Almay products for 45 years because my skin is hyper sensitive. As the orifices changed, I changed my choices within the company. At 71 I still use their liquid foundation and powder to cover any blemishes in my skin. Everyone remarks that I look at least 10 years younger than my age.

5 stars are not enough! I recently ordered a few different lasting foundations to try out and found the price for the Almay TLC in Ivory was too good to pass up. I figured I could blend it with a darker shade if it was too light for me. It turns out I have found the best concealer/cover-up that I have ever used. I have normal to oily skin and usually wear a light to medium beige foundation. Dark spots under and around my eyes are hard to cover up,(tip to younger women:wear sunglasses and use sunscreen around eyes - I wish I had.) by the afternoon the concealer has usually worn off & my mascara has taken its place! Now, however, after applying my primer (with SPF!) I dot and blend a little of the Ivory Almay TLC around my eyes before using my foundation. All Day Coverage...I have not experienced this before. No cakey, heavy appearance and doesnt irritate my eyes like other products do as they melt away. I even started touching up other dark and/or red spots on my face with this, powder and blush for a fast get-away on my rushed mornings. LOVE THIS PRODUCT.

I wish there was a full-coverage foundation for normal/combo skin out there that didnt make my skin feel dry or greasy. This foundation looked way too yellow for me when I held the bottle up to my face for color comparison. However, it blended in surprisingly well and looked natural. It seemed to stay smooth (no creasing) despite my lines and wrinkles. Does not cover blemishes and discoloration; need to use full coverage concealer for that.

This product lives up to its name. I cannot begin to tell you how many compliments I have gotten about my skin since switching this foundation a couple of months ago. It’s a medium coverage, and it’s definitely buildable. I set this with Laura mercier powder (I have tried every powder there is - it’s the only powder that works for me!). I’m very light skinned, so it matches me perfectly. I’d love to see more shades for darker skinned ladies. This is a great product that everyone should be able to use.

Ive used this for years over sunscreen. It covers my melasma decently and blends well with my skin tone. It does not look heavy or exemplify my wrinkles.

The color wasn’t too bad, but then it oxidized. there’s definitely better foundations on the market

I like the color, applicability, and feel of this foundation. I have many allergies, and this foundation has never made my face break out. I get a lot of compliments on my makeup, and I credit this blendable, lightweight, and smooth foundation for that.

Love the shade

I have used this make-up for years, and really like it. I think it looks very natural if you get your color right. It has never given me any problems with breakouts, and I do have acne-prone skin. It lasts all day until removed, but you need make-up remover, as soap wont work very well to get it all off. Ponds or Neutrogena cleansing towelettes work great. One thing that Im disappointed about is that Almay reformulated their product so it no longer contains sunscreen. It was one of the only foundations that had a Titanium Dioxide, non-chemical sunscreen. Even though the product description here claims that it still does, it does not! I first noticed this at the Target where I usually get it. When I saw it here on Amazon, I thought maybe this was the older formula that still had the SPF 15. I took a chance, but when it was delivered it was the same as at Target. No SPF! It doesnt seem to affect the look or feel, but I will be looking out for a new foundation with SPF.

Everything seemed great about this product -- the color (Ivory), the texture, and the ease of application. I have mature skin, so I moisturize and use a primer first. And then I apply my foundation with a foundation brush. Unfortunately, as the day went on, this foundation lost its fluidity and started to look flaky on my face. It tended to set into wrinkles and pores instead of blurring them. I had to touch it up and re-blend halfway through my day. And by the end of the work day, my skin started feeling dry and itchy. So part of me does not believe this foundation is non-comedogenic as advertised. This is a good foundation if youre going out for a few hours, but its not a long-wearing foundation you can apply and then forget about.