Liquid Foundation by Almay, Truly Lasting Color, Long Wearing Natural Finish, Vitamin E and Lemon Extract, Hypoallergenic, Cruelty Free, Dermatologist Tested, 220 Neutral, 1 oz

I depend on this product! I am relatively fair and a senior with sensitive skin. I use the Ivory around my eyes as a base for eye makeup and to conceal under eye circles. I use a slightly darker shade for overall coverage and add a bit of Ivory depending on the time of year and my sun exposure. This product stays on without looking cakey and is a good defense against sun exposure. I wear it over toner and 15 SPF Moisturizer.

Perfect color, hides imperfections while appearing as though I have no makeup on.

This is my second bottle of this foundation and it performs like a high end foundation. The shade matches me beautifully and doesnt look cakey or settle into my lines and wrinkles. It has a beautiful finish and lasts for a full day of wear. I love the glass bottle with a pump. Product was delivered quickly and was well-packaged and delivered without breakage.

I use to use Clinque foundation, but found it didnt cover like I wanted. With the price I was paying ($27), I wanted something with at least moderate coverage so it would help cover up my rosacea. I came across Almay in my local store and thought I would give it a try. I can say that this covers just like my Clinque did, but for half the price! It stays on all day which is a big bonus for me since I have really oily skin. I put the foundation on in the morning and set it with a translucent powder. It doesnt cover everything, but I use a primer first and then use this Almay Truly Lasting foundation. I can say I honestly like it better than Clinque(although I still use some of their products) and its half the price. I will definitely stay with Almay!

I used this product for foundation and sun screen. Almay, for some incomprehensible reason, chose to discontinue its Nearly Naked (NN) sun screen/foundation. NN makeup always felt lightweight on my skin and I received many compliments. TLC duplicates the shade of NN that I liked, but the TLC product is thicker and more difficult to blend with natural skin tone. TLC feels and looks like heavy makeup, but it does cover anything one prefers to hide and prevents shiny nose because the formula is thicker. I apply a little cream blush and blend it with fingertips. I never apply powder or powdered blush over the foundation because they accentuate wrinkles. I will admit that with judicious application of other makeup--once a bit of color is applied to eyebrows, eyelids, cheeks, forehead, and lips--the result looks healthy and natural. I just dont like the feel of the product on my skin. Oh, well, TLC is probably on its way to join NN in the extinct makeup products junkpile.

Love the shade

Excellent consistency. Good color (Naked). Spreads easily. Pump dispenses product for easy application. Great look. Not quite premium beauty, but terrific drug store brand.

I love the way this makeup feels and looks. The first time I ordered I got the wrong color. I just didn’t pick it right, that was my fault. The second color I ordered was perfect. I have this sent to me every six months.

This is a great product for me. It has great coverage for even scars, can be applied as sheerly as desired, truly stays on all day, feels like skin instead of oily foundation and from this vendor at this price, I wish that there had been 10 or 12 bottles to buy..about how much I go through in a year. It also dries quickly, so smooth on quickly so there is little overlapping and chance for dark spots which can be a little difficult to correct in a hurry. Because it does dry quickly, dressing and other makeup application is sooner, a plus I feel. Soap and water are not the best options for removal. I use some of the Loreal cleansers, sometimes a homemake sugar scrub; experiment and find your favorite. Try what you have first. Warm 280 is a great color for those of us who are somewhat fair and have some pink in our skin; I hope there is more available soon. Thanks to Amazon and vendor!!!

The is the best stuff. I wont buy anything else.