Liquid Foundation by Almay, Truly Lasting Color, Long Wearing Natural Finish, Vitamin E and Lemon Extract, Hypoallergenic, Cruelty Free, Dermatologist Tested, 220 Neutral, 1 oz

Love the coverage. Long lasting. Great shade for ivory skin tone, no pink color in it! Please continue to carry this foundation in this color.

The texture and the moisturizing features are perfect …… plus the color is my favorite.

I cant believe so many people prefer this foundation! But every thing is personal preference I suppose. This was not the makeup for me. It came out like any other foundation consistency wise but did not spread well at all. Impossible to blend with out a beauty blender. If youre anything like me or any other woman I know I start with a foundation and then touch up the spots that show through with another product. I am going to echo some of the other reviews here and reinforce YOU CANNOT BUILD WITH THIS MAKEUP. At all. Forget even touching up with it again later. It just piles up and gets thick in certain areas. That being said it will last for the day! In fact I had a hard time even washing it off my hands after applying. Personally this scares me, Im already concerned that I miss washing some makeup off. So. if youre looking for something that will not budge and you plan on getting it perfect in one shot- go for it. If you like combining things until youve got the right look like me- stay awayyyy.

Love the shade

I always used premium foundations (Chanel, Lancôme) but this is better than those were for me. My skin was oily when I was younger but is pretty dry now. I bought this after reading a review for a different premium brand and the reviewer said she like this Almay better. I tried it and it works perfectly for me . Thank you whoever you are !

Love this makeup, it stays on all day and never have to touch up.

Been using this for years. Can’t say enough good about it! I am allergic to a lot of cosmetics, so Almay’s always choice:) Never cakes, smears, or blotches. In my 60s and people have told me several times that I have such nice skin:)

This is my second bottle of this foundation and it performs like a high end foundation. The shade matches me beautifully and doesnt look cakey or settle into my lines and wrinkles. It has a beautiful finish and lasts for a full day of wear. I love the glass bottle with a pump. Product was delivered quickly and was well-packaged and delivered without breakage.

I like the makeup, however I should have ordered a bit of a darker shade.

Love the flawless, matte look of this makeup. I used this with an elf brand blending brush. I have combination skin, sensitive, and dry patches around my nose and forehead. This foundation gave me great coverage for a few acne spots and did not look blotchy or thick like other foundation brands. Im normally fair skinned but Ive been using flawless fake bake for a summer glow. So I bought the Naked foundation color and its the perfect shade. I will be buying a lighter shade for my normal color. Ive tried multiple foundations- elf flawless finish, Loreal true match, Maybelline fit me, Burts bees BB cream, and others but this Almay foundation is the best for a natural look and I wore it for 8+ hours so far and no smudges or wear.