Liquid Foundation by Almay, Truly Lasting Color, Long Wearing Natural Finish, Vitamin E and Lemon Extract, Hypoallergenic, Cruelty Free, Dermatologist Tested, 220 Neutral, 1 oz

Im picky. Or maybe my skin is picky. Its very fair, very sensitive and prone to redness. For this reason I hadnt been able to find a foundation that works for my skin until I tried this. A lot of foundations seem to cling to dry patches I didnt even know I had on my face, and I end up looking worse than I did without makeup. This foundation really is amazing. Doesnt irritate my skin, doesnt cause any breakouts and looks really natural. The Ivory may be a tad too dark for my really white skin in the winter (mixed with a little moisturizer fixes this issue for me) but probably will just right for the summer. I would say this is maybe light to medium coverage. It looks like my skin but better, which is probably what we all want when wearing foundation. And the price is so reasonable, considering Ive paid much more on a ton of other foundations. If your skin is like mine and youre on the fence, try it. Its worth the price for what it does.

Stays on not greasy or dry

Smooth perfect looking skin. Very great color. Not orange, coners tiny red vessels by my nose. Love it

No matter how much fancy, expensive brands I buy, I always compare it to this. This is my everyday light to medium coverage fondation. I have very dry skin that gets oily by the end of the day. Many different brands of make-up cake up on my skin. I also have vampire pale skin. It is especially hard to find my shade in drug store brands. Almay TLC in ivory is not too warm/pink, nor too cool tinted in shade, which matches my skin perfectly. This is one of the few formulas that dont cake up on my skin. It also mixes very well with other foundations and cream-based blushes/highlighters/bronzers. This doesnt speak for all Almay products though. I tried many of them and this so far is the best for my type of skin.

I like the color, applicability, and feel of this foundation. I have many allergies, and this foundation has never made my face break out. I get a lot of compliments on my makeup, and I credit this blendable, lightweight, and smooth foundation for that.

Ive used this for years over sunscreen. It covers my melasma decently and blends well with my skin tone. It does not look heavy or exemplify my wrinkles.

Light and covers dark spots

I have used this make-up for years, and really like it. I think it looks very natural if you get your color right. It has never given me any problems with breakouts, and I do have acne-prone skin. It lasts all day until removed, but you need make-up remover, as soap wont work very well to get it all off. Ponds or Neutrogena cleansing towelettes work great. One thing that Im disappointed about is that Almay reformulated their product so it no longer contains sunscreen. It was one of the only foundations that had a Titanium Dioxide, non-chemical sunscreen. Even though the product description here claims that it still does, it does not! I first noticed this at the Target where I usually get it. When I saw it here on Amazon, I thought maybe this was the older formula that still had the SPF 15. I took a chance, but when it was delivered it was the same as at Target. No SPF! It doesnt seem to affect the look or feel, but I will be looking out for a new foundation with SPF.

This is a wonderful feeling foundation. It spreads well, blends well, and covers slight freckles and blemishes but I chose what I believed to be the lightest color, buff, and its still too dark... : ( Can anyone tell me if ivory is any lighter? Okay, Update: I bought Ivory and I must take this up a notch from 4 stars to 5. The feel on my skin is fantastic, considering (I am naturally super oily and in all fairness I have NOT found a makeup that can deal), it sinks into my skin nicely, it covers well for me. What makes it cover well for me? I have light (sometimes ghostly where people beg me to get some sunlight) skin. Aforementioned, I have oily skin and very few wrinkles. I dont have pockmarks although I do get acne. My acne varies between whiteheads to downright cystic acne. Theres not much you can do to cover cystic acne; theyre not selling miracle in a bottle. It does cover whiteheads to the point where they are at least your skin tone. I am an avid user of retin-A so scarring and the dark coloration goes away quickly. I do not believe that if you have significant darkening from acne that this will be the product for you. For THIS issue I would strongly suggest Bare Minerals; I believe that they are calling themselves Bare Essentials now. Its that mineral makeup. Get the summer bisque concealer (if you are fair toned) and you WILL be covered. The main reason that I dont use this mineral makeup is that I dont require that kind of coverage and it appears to exacerbate my oily skin. The makeup itself is almost impossible to wash off (at least that was the old formula I dont know what it is like now) so its a great go to makeup if you plan to sweat. Also a little moisture blends it in better. In fact, it is suggested that you spritz your face with water and blend in for a more natural look. NOW BACK TO THIS MAKEUP.... : ) This is a fantastic makeup if you have acne but acne that doesnt leave much scarring or dark spots. I would consider this a medium coverage makeup. Lastly, I would not recommend for dry skin especially if you are concerned about makeup that makes fine lines more noticable.

Been using this for years. Can’t say enough good about it! I am allergic to a lot of cosmetics, so Almay’s always choice:) Never cakes, smears, or blotches. In my 60s and people have told me several times that I have such nice skin:)