Liquid Foundation by Almay, Truly Lasting Color, Long Wearing Natural Finish, Vitamin E and Lemon Extract, Hypoallergenic, Cruelty Free, Dermatologist Tested, 220 Neutral, 1 oz

Love the coverage. Long lasting. Great shade for ivory skin tone, no pink color in it! Please continue to carry this foundation in this color.

I have converted all of my cosmetics to pricey all natural/cruelty free products but unfortunately I still cant find a foundation that I like as much as this stuff. The ivory color that I buy matches my skin tone perfectly (fair with pink undertone). I love that it has SPF (another barrier for my fair skin in addition to my moisturizer), and it provides just enough coverage for me. I have tried many other foundations in an attempt to switch over, but all of them were too heavy, too greasy, and/or rubbed off really easily. I would say that this has light-medium coverage depending on how heavy your hand is but it stays put. I have dry/picky skin and this formula seems to work well for me. Until I can find a natural alternative, Ill continue to use this.

This is my go to foundation. I mix it 3:1 with the next shade darker for a totally perfect match to my skin, and apply with a makeup sponge. It lasts all day on its own most of the year-- when it gets really humid out I add a primer. Id call the coverage a strong medium: it wont make you look totally flawless, which I prefer, because that looks unnatural to me. But it will even out skin tone and cover most redness. My moderately oily, acne prone skin loves this stuff, and Ive been using it for years.

I couldnt find this product recently in my local store and was so glad to find it on Amazon and at a much better price. My local store has it now, but at twice the price. My face never breaks out with this and has good coverage.

I’ve used expensive foundations for years, but this is the only one that looks really good

Im in my 50s and have always had skin problems. My doctor recommended I use Almay for sensitive skin. I have used Almay going on 3 years. It feels clean and I like the way it looks on me. I also like that I am able to use the pump to guide the amount I want to use without wasting it. I started purchasing it on Amazon because Target and Walmart stopped carrying my color.

I love Almay foundation! It is the only foundation that I actually feels like it is good for my skin. This foundation is very creamy and applies nicely. It covers acne scars very well, but is not as good at covering new zits. I like it because it doesnt cause my face to break out if I wear it all day and I have noticed that my acne scars actually look better after wearing this for a day and then removing it at night. The only con to this foundation is that it dries slightly darker than what it looks like freshly applied (so make sure you cover your face evenly to avoid streaks and foundation lines!). I used to use Neutrogena foundation, but now it is very irritating to my skin and so are their make up remover wipes. Never again will I chose Neutrogena over Almay!

So I started to change my formula when it came to foundation being that I wanted to go for a healthier foundation a lot of these foundations are not hyperallogenic, unless you pay for non-drugstore foundation the only foundation I know that are hyperallogenic, that are for sensitive skin are physicians, boots, Almay, some Revlon products and Neutrogena but Neutrogena has a tendency of irritating my skin for some reason. I have combination skin with an oily T-zone I’m acne prone with sensitive skin, I’m 28 and still get acne I was using the Almay clear complexion which worked really well with me but unfortunately, I had read up on using salicylic acid which it contains, that with time it tends to thin the skin it is not good for people of medium skintone Hispanic or black I’m cool toned with a tan I realize that it was starting to leave dark spots on my face every time I broke out and it would clear up it would turn into a dark spot and scar so I decided to try this formula which has vitamin C, vitamin E which is healthier for your skin I must say that I am very impressed it goes on smoothly and does not emphasize on my pores it does not settle in lines although I do use it under my eyes with a Real techniques beauty blender and the rest of my face with a flat top kabuki brush. take it in mind this foundation will not look good at all!!’ if you do not know your undertone and do not get the right color foundation I have went through a few of them by now and have learned. As for coverage I have lots of acne scars but I do not like to wear heavy makeup I use full coverage in the winter time only because it doesn’t feel like it’s melting on my face. So I would say this is a medium coverage I have not tried to make it buildable but being that it sets very fast I don’t know if I’d want to try that though. This foundation is really good for spring and summer time because it is so light weight and does not come off easly. I purchased the buff, natural and naked none of them matched me I went to Ulta to get my undertone went with Beige 240 The beigie has a nice pink undertone. The foundation is a Semi matte has to be set with a powder so that it could live up to the actual 8 to 9 hours I also use NYX Clear studio primer which works well with this foundation you can get a total of nine hours without it looking cakey or blotchy or oil breaking through, I use physicians powder to set it. If you are looking for a natural lightweight foundation this is for you it does not have flashback or white cast when taking pictures which is a plus!! I have used Revlon color stay, L’Oreal pro matte, Boots beautiful mattifying, NYX Total control foundation and out of all of these foundations I’ve used this is by far the best!! although Almay clear complexion one has a better coverage I will say that this is just as good!! Good for combination skin with oily T-zone, acne prone skin, sensitive skin. Once you use makeup remover, wash this off your face your face it feel very soft at least for me it does I think that it’s because of the vitamin E which helps a lot with my dark acne spots. I have not had any breakouts with this foundation but then again I never do with Almay!!!

This foundation works great for me. It matches my skin tone well and is lightweight. It never looks caked on like some other foundations. Whenever, I wear this, people cant even tell I have foundation on (and I cant feel it). It provides just enough coverage to even out your complexion. It is also great because it doesnt clog pores/cause breakouts. I have used department store brands of foundation before (Estee Lauder, Clinique, etc.), and I actually like this one better (and it is a fraction of the price).

I depend on this product! I am relatively fair and a senior with sensitive skin. I use the Ivory around my eyes as a base for eye makeup and to conceal under eye circles. I use a slightly darker shade for overall coverage and add a bit of Ivory depending on the time of year and my sun exposure. This product stays on without looking cakey and is a good defense against sun exposure. I wear it over toner and 15 SPF Moisturizer.