Liquid Foundation by Almay, Truly Lasting Color, Long Wearing Natural Finish, Vitamin E and Lemon Extract, Hypoallergenic, Cruelty Free, Dermatologist Tested, 220 Neutral, 1 oz

This foundation works great for me. It matches my skin tone well and is lightweight. It never looks caked on like some other foundations. Whenever, I wear this, people cant even tell I have foundation on (and I cant feel it). It provides just enough coverage to even out your complexion. It is also great because it doesnt clog pores/cause breakouts. I have used department store brands of foundation before (Estee Lauder, Clinique, etc.), and I actually like this one better (and it is a fraction of the price).

I have been using Almay products for 45 years because my skin is hyper sensitive. As the orifices changed, I changed my choices within the company. At 71 I still use their liquid foundation and powder to cover any blemishes in my skin. Everyone remarks that I look at least 10 years younger than my age.

The color wasn’t too bad, but then it oxidized. there’s definitely better foundations on the market

My favorite

Covers beautifully and is not hard on my sensitive skin.

I like the makeup, however I should have ordered a bit of a darker shade.

I have used this product several times now and am totally happy with coverage, color and feel of the product on my skin. It does take a little extra work regarding cleansing, but that just means it has staying power for all day wear.

This is the best drug store foundation for extremely fair-skinned women, in my opinion. It matches my skin tone perfectly (which is difficult to do-- I tried 32 foundations in preparation for my wedding!). It gives me a dewy look at first but becomes more matte over time. I apply it with a Beauty Blender, but it goes on fine with your fingers too. I use a lot more when applying by hand. The coverage isnt 100% and doesnt last ALL day, but if you want that type of coverage for this skin tone you should expect to pay a lot more. (If youre going that route, I recommend BECCA products- their lightest color is the lightest Ive seen on the market and although application is trickier, it really does provide full coverage for 12+ hours) This is perfect for everyday wear because it feels light, doesnt get cakey, slimey, or greasy, and lasts a solid 8+ hours for me. Pairs well over or under concealers, too.

Love coverage at 59 and you can’t beat the price.

I go back and forth from this base from Almay and also the Smart Shade Anti-Aging Medium Meets Deep. Although I do prefer the Smart Shade over this base because it is lighter and good for summer, I do also love this Truly Lasting Color Liquid Makeup for late night events where I need a more full coverage and I also think I will probably use it more in the cooler months because it is thicker than the Smart Shade.